People who buy this phone may be fooled into thinking that they will become more popular and stylish by the imagery used. The girl, ‘crowd surfing’ whilst singing is wearing some ‘in fashion’ torn leggings and sporting short hair associated with many of the beauties of the celebrity world past and present, such as Emma Watson and Scarlet Johansson, has no link to the phone that Samsung are trying to sell. It is the imagery that tricks the mind in a way we do not always notice, such is the world of advertising. Subliminal messages like these will fool even the most antidisestablishmentarist (if that is even a word) of us all, whether or not the phone is any good.
‘The new, beautifully designed Samsung Wave II’ is a questionable statement. It is hard to recognise how we can connect beauty with mobile phones, yet it is easy to see where they were going when connecting the text and the image. The woman is riding the wave, literally and metaphorically. She may be crowd surfing, but how happily will she be riding the wave of false popularity when another third version of this phone comes along and she is no longer stylish and is no longer in line with the Joneses. You can easily recognise the Samsung logo yet you can barely relate to the imagery, unless you are rich, famous and successful in the art of crowd surfing.
As many of us are aware, it is not only Samsung who are guilty of sexing up their adverts to sell their products, yet I can admit, if I needed a new phone, and this one had good reviews yet was reasonably priced, I too would fool for this gimmic.
Enjoy your consumerisms people!
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